Why is Digital marketing important for business?
Where do people spend most of their time?
There are a total of 7.5 billion people in the world, of which about 4.6 billion use the Internet worldwide. Most internet users use their time through various types of social media. The three main social media are Facebook, YouTube, and Instagram.
Currently, there are more than 200 crore active users on Facebook. More than 200 crore people use YouTube, and 130.6 crore people use Instagram. Every country in the world is moving towards a digital world. We need different types of products in our daily life. We can buy almost all the products from the internet. Currently, there is an advantage that when we order the product the seller goes through our house with their product content.
Since more than half of the world’s people use the Internet, everyone who uses the Internet is a potential customer. If you present your product content to your customers on the Internet, sales of your product may increase, and those who are not aware of your product may gain an idea about your product or brand. So if you want to promote your product, digital media is the best medium.
Your business competitors are currently using digital media!
Suppose you have a jewelry store in the market, if a customer wants to buy a jewelry item from your store, he must come to your store. But if you have a Facebook page or website or Instagram shop with a jewelry store, your customers will be able to purchase the products they need digitally from your store or online. The value of the present time is much higher so people always want to take advantage of the time. Since all the necessary commodities can be purchased from outside while sitting at home, why would they go out and buy products?
If you want to increase the sales of your product, you must stay in the digital room. In this case, a website or Facebook page is enough.
Currently, if your system is based on an area then you can take it to the international or national level.
Since almost everyone uses the internet, you can spread the word about your product across the country or the world, so that people around the world can find out about your product and purchase the product they need. Having an online store doesn’t mean they have to come to your physical store. They will be able to order your products online.
Digitally you can advertise by targeting potential customers.
There are so many benefits of advertising on Google Facebook Instagram that you can target the audience of your choice. Suppose you have a product, perfume. We know that people between the ages of 15 and 40 use perfume. In that case, you can set the ad to target all Internet users between the ages of 15 and 40. In addition, we may target both men and women or advertise men or women. Moreover, we can advertise on the basis of their interest.
Knowing the results of advertising and the possibility of better results from it.
So when we advertise, we know about the results of the advertisement, so by identifying where we have problems, we can solve those problems and make our business better and better.
Low cost from traditional advertising.
Advertising digitally saves a lot of money from physical or traditional advertising. With traditional advertising, you can spend up to 100$ to get your ad to a maximum of 100 or 500 people. But if you spend 100$ on a Facebook ad, you can get your ad to a minimum of 5000 to 10000 people. The cost of digital advertising is much lower than traditional advertising.
Retain good customers.
If a customer benefits from receiving your service or product through online advertising then they will come to you to buy the product or service if they need any product again. You just have to be more discriminating with the help you render toward other people. In addition, you need to keep in touch with the customer to see if any new offers or new products can actually inform you about the body. Another important aspect of marketing is “word of mouth”. If a customer is happy with your product or service, they will share your service with their friends or family, in which case your product will be marketed free of cost.
Considering the facts, it is clear that the importance of digital marketing for business promotion and expansion is immense. You need to be digital to sustain and grow your business, otherwise, you will be forced to move away from this competitive market.
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